The nine forms of media are:
- Newspapers
- Online
- Magazines
- Radio
- Television
- Music Videos
- Advertising
- Films
- Video Games
Within these Nine Forms I will cover different areas of The Media Theoretical Framework and with it I will deconstruct the forms. There are five elements to The Media Theoretical Framework and they are:
Media Language:
This discusses the ways the text or image is constructed to create meaning. For example if a simply thing like how a person is presented or clothed can create meaning to it. If a women was wearing all black and had an intimidating look, the audience would infer that there is a negative background from her because of the negative connotations linked with the colour black.
Media Representation:
This considers the various components that are being represented in the media for example
- Age
- Gender
- Ability/Disability
- Ethnicity
- Religion
- Sexuality
These are generally portrayed in the media according to the stereotypical view. An example of media representation is how nerdy students in school are usually wearing glasses and are most likely to get bullied as shown in most movies and television programmes.
Media Industries:
This aspect of media discusses the product. distribution, platform and how a product is promoted in media. The process of how the media will advertise and market the product and what methods they go through to do that.
Media audiences:
This covers how the media targets its audience and how the audience would respond to media. There has been a lot of progression in media as the audience have become prosumers - where they are able to develop the media overtime and get more than one thing (produce) out of it, which shows Technological convergence. For example memes that are created or even parodies;
Media Context:
This simply considers the background of the media which could be political, economic, historical, cultural, social etc.
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