Advertisement from different periods analysis

In the 1980s Lucozade was sold and promoted to give the body glucose which will give you energy, it also shows mothers giving sick children the drink which implies that it could be used as a medicinal liquid. This shows that the drink was used to refresh the body with glucose supplies and give sick children energy as well (in a delicious form). Similarly till this day Lucozade still promotes how it fuels the body with energy and keep you hydrated. However the medicinal like aspect is no longer shown instead the posters focus more on keeping the body energised and also includes a range of different flavors to attract consumers more (depending on their individual acquired taste). Therefore this shows that the main element of lucozade- which is to promote that the drink gives you energy is still being displayed however different aspects such as new flavors and the drink keeping you more hydrated than water (or as an alternative of water) has recently been shown, in contrast to it being used to give glucose to the body.